Paid Media · Conversion · Lead Follow-up
Most agencies fix one piece. The leak is somewhere else.
Great ads that land on a weak page waste budget. A great page no one follows up on wastes leads. I work all three together — because that’s where the revenue actually is.
Campaigns built for lead quality
Google, Meta, and LinkedIn structured to bring in buyers who convert — not just clicks that look good in a dashboard.
Landing pages tuned to convert
The page is where the money is won or lost. I rebuild offers, layouts, and forms so qualified traffic actually turns into leads.
Follow-up that closes
Speed-to-lead, intake, and CRM workflows — so the leads you paid for get worked fast and don’t die in an inbox.
Where your funnel leaks
How I work
Agencies manage ads. A CMO owns the number.
Most clients call about Google or Meta Ads. But when a campaign underperforms, the fix is rarely inside the ads platform — it’s the offer that doesn’t land, the page that doesn’t convert, the lead that sits in an inbox for two days. What you need is fractional-CMO thinking with hands-on campaign management.
I set the strategy, run the accounts personally, and bring in senior specialists I’ve vetted — creative, dev, CRM — when your situation calls for it. One owner. No handoffs. No org chart between you and the person doing the work.
Client Results
Real campaigns. Documented outcomes.
Across paid media, conversion, and revenue operations.
B2B Services · Full-funnel rebuild
95% recurring revenue
A B2B client pivoted from one-off projects to recurring contracts. We rebuilt the go-to-market — Google Ads, landing pages, and follow-up tuned to the new offer. 2026 is on pace to beat a strong 2025 by 60%.
Legal · Lead Quality
71% best-week close
Replaced the firm’s answering service with AI intake. Same call volume, far better leads — 26% of quoted prospects signed; 71% in the best week.
Financial Services · CRM
0 → 60+ funded loans
Bank was closing zero loans from its online mortgage leads. Rebuilt intake and HubSpot workflows — 60+ loans funded since July 2025, same ad spend.
Local · Home Services
+77% YoY revenue
New site live Feb 14. Reviews rebuilt 11 → 66 (4.2 → 4.8★). June alone nearly 4× the prior year.
B2B · AI Visibility
Outranking Fortune 500
31% share of voice in AI-generated answers — ahead of Canon and Xerox — across ChatGPT, Gemini, and Perplexity. Built on 14 months of AEO-focused SEO.
Client names are kept confidential here — our clients’ competitors read this site too. Book a call and we’ll share names, full numbers, and direct references.
Why Digital Direct
Senior-led. No account-manager buffer. No agency overhead.
About Digital Direct
Founded by a B2B operator who’s been on both sides of the table.
John Hasenauer bootstrapped two Fintech companies to $10M+ and $30M+ in annual revenue before building Digital Direct. That’s not consulting — that’s running the campaigns that had to work, watching burn rates, and figuring out what actually moves revenue.
Today, Digital Direct is a senior-led team of paid media specialists, conversion practitioners, and marketing technologists — with a focused roster so every account gets real attention.