B2B Lead Generation
From Online Outreach to New Customers
Scale your business with B2B lead generation that works. Track and optimize your results from your prospects first contact all the way to a sale. Contact us to get a free assessment of your current campaigns.
B2B Lead Generation - Redefined
An effective B2B Lead Generation campaign has a lot of moving parts. The different aspects of an effective campaign work together to create a synergistic effect: each component moves your prospects a little bit further along the marketing funnel. At Digital Direct, we work with many companies to help them take their B2B outreach to the next level.
Here's what we can do for your business
- Optimize your Google Ads and LinkedIn Ads campaigns to lower costs and improve conversions.
- Create content that acts as a lead magnet to establish your company as a thought leader in your niche.
- Improve lead quality by tracking your closed leads all the way back to your ads and content.
- Set up dashboards so you have an at-a-glance view of how your marketing is performing.
At Digital Direct, all we do is B2B lead generation, in the trenches, day in and day out.
Digital Direct has analyzed hundreds of B2B lead generation campaigns and what we see more often than not are campaigns set up to target the bottom of the marketing funnel with as many relevant keywords as possible directing prospects to a landing page with a form and a bunch of sales content. This does't work, especially for B2B offerings with longer buyer journeys.
LinkedIn Ads have become saturated with ads and offers. The targeting is better, since LinkedIn Ads makes it easier to target on industry, company size and more. That doesn't mean targeting your ad at the bottom of the marketing funnel and sending them to a landing page with a form and minimal content will work.
How well is your website converting the traffic it already gets? We see so many companies that embark on B2B SEO campaigns without first looking at the traffic they already get and optimizing the user experience and engagement. Reviewing a new clients SEO traffic and creating a strategy to get prospects to first engage and then buy from your company comes first.
Provide your sales team with a steady stream of fresh leads:
Digital Direct are specialists in developing B2B Lead Generation campaigns. Find out more: