B2B Case Studies:
HVAC Co. in Texas Goes Dark
An HVAC company had a falling out with their previous marketing company. Their Google My Business listing was disabled due to mismanagement. In the middle of a month-long heat wave, their inbound calls dropped dramatically.
The company needed to restore inbound call volume while we reactivated its Google My Business (GMB) listing. We set up a new Google Ads account, and it was up and generating traffic within 48 hours that replaced their missing GMB traffic in less than a week.
- Initial cost per lead was high while conversion tracking was implemented, and we were waiting for Google to approve our Call Extensions.
- Cost per lead for July 2023 was overstated at $96.62. The cost per lead for August 2023 has already been reduced to $24.77 for the active search campaigns.
Inbound calls went to 0 for a Texas-based HVAC company when their Google My Business listing was deactivated.
Google Ads picked up the slack while the Google My Business listing was being reinstated.
Google Ads cost per lead was reduced from $96 per lead in July to $24 per lead in August:
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