Everything to do with Google Ads
Should you bid on branded keywords? The quick answer is yes if: Yes and no. Here’s how to determine if it makes sense. First off, bidding on your own branded keywords means you are running a Google Ads search campaign for someone that is already looking for your website / company. If you’re ranking high …
An AI ad writer has been introduce by Google aimed at enhancing the performance of search ads. One of the latest additions to Google Ads is the ability to create ad assets automatically using Google’s AI ad writer. Google’s objective is to ensure that the most suitable ad reaches the right audience at the right …
Several big changes are on the way with regard to B2B Google Ads targeting. Google announced changes address 2 different issues. The first is a change to audience targeting and the second is in response to privacy concerns and the coming sundowning of Google’s universal analytics. Google Ads is Simplifying Content Targeting As of March …
By default, Google Ads will include mobile apps in your display network campaigns. These are low performing and can dominate your placements. Here’s the only way to exclude mobile apps in Google Ads. Unfortunately, you can only exclude these placements in Google Ads online interface as they come up in your “Where ads showed” report. …
Have I found the most expensive CPC on Google Ads? Probably not but it’s hard to imagine how any company could make this work. Especially for B2B lead generation.