The Best Landing Pages of 2023
Digital Marketing & Landing Pages:
Landing pages are crucial in converting website visitors to customers. Here are the Best Landing Pages of 2023
The Best Landing Pages of 2023 highlight great examples of high converting landing pages. We’ve selected a list that mixes well known brands with some up and comers. You can be sure that the larger brands have tested many iterations of their landing page layouts, copy, calls to action and more. What you see is the result of a big investment from these companies in design and testing to get to the landing pages you see here. An effective landing page that converts visitors into users or prospects is the key to digital marketing success. The art of creating, testing and optimizing your landing pages is known as Conversion Rate Optimization (CRO.)
- They lead visitors to take specific actions like making purchases or signing up.
- Landing pages should be clear, concise, and devoid of distractions to increase the likelihood of conversions.Landing Page Optimization:
- Should be simple and mobile-friendly.
Tactics for effective landing pages:
- Strong headline and body copy: Resonate with the audience and highlight unique value.
- Engaging visuals: High-quality images, videos, and possibly animations.
- Compelling CTA: Prominent and clear action language.
- Social proof: Use customer reviews, logos, and testimonials to build trust.
Examples of Great Landing Pages 2023
- Simple, clear, and straightforward.
- Easy email sign-up for membership.
- Succinct copy, transparent pricing details.
- Visually striking with clear feature highlights.
- Includes customer logos and quotes for trust.
- Bright and clean with high-quality imagery.
- Emphasizes wide range of meal options.
- Humorous, demonstrates product use.
- Muted visuals focusing on animated notifications.
- Engaging video samples of dance classes.
- Clear CTA and comprehensive course offerings.
- Emphasizes “free” offering.
- Clean design with customer testimonials.
- Simple, elegant design showcasing use cases.
- Heavy reliance on social proof with big-name clients.
What strikes me as I review these landing pages is the “less is more” approach that most of them use. Even when covering complex topics, the Best Landing Pages of 2023 strive to keep their messaging simple and straight forward. I know I’ve been guilty of creating overly verbose landing pages in the past and this review has reminded me that having clear and concise messaging is the best way to create a top performing landing page.
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