Google Ads HubSpot Integration

Google Ads HubSpot integration is easy to set up. Google Ads and HubSpot are two of the most popular digital marketing platforms used by businesses today. The integration of Google Ads with HubSpot allows businesses to streamline their digital marketing efforts and optimize their ad campaigns for better results.

  1. 1. Benefits of the Connecting Google Ads & HubSpot

  2. 2. HubSpot Google Ads Reporting

  3. 3.Google Ads Tracking Code

  4. 4. Pro Tip: Where to find Google Ads Data in Contacts

Google Ads HubSpot Integration
Hubspot for B2B

Google Ads Hubspot Integration: What are the benefits?

The integration of Google Ads with HubSpot offers several benefits to businesses.

  • Firstly, it allows businesses to track the performance of their ad campaigns directly within their HubSpot account. This means that businesses can see how their ads are performing in terms of clicks, conversions, and revenue, and make data-driven decisions to optimize their campaigns for better results.
  • Secondly, the integration allows businesses to target their ads more effectively by using the data collected by HubSpot. HubSpot collects a wealth of information about a business's leads and customers, including their demographics, behavior, and preferences.
  • Thirdly, the integration allows businesses to automate their ad campaigns more effectively. HubSpot's automation features allow businesses to create workflows that automatically trigger ad campaigns based on certain actions taken by their leads or customers.
  • Finally, the integration allows businesses to streamline their reporting and analysis. By having all of their data in one place, businesses can quickly and easily generate reports that provide insights into the performance of their ad campaigns.

HubSpot Google Ads Reporting

You can view your Google Ads results right inside of HubSpot. Simply click on the Marketing dropdown and then click on Ads. All of your linked ads accounts will show up here, including LinkedIn and Meta.

You can even make adjustments to your campaigns from here. I personally prefer to work right within the Google Ads platform when making updates but this will work in a pinch.

HubSpot Google ads integration

HubSpot Google Ads Tracking Code

When you integrate HubSpot with Google Ads, HubSpot will add tracking code to your campaigns so you can attribute the leads you generate to the Campaign and Ad Groups that generated the lead.

You can find the code in the Settings section of Google Ads under  Campaign URL Options. This code makes it easy to see which leads generated in Google Ads are actually turning into sales.

I always create a view under my contacts that shows all of the leads coming in for a specific campaign. That way it's easy to track my results.

Pro Tip:
The properties that HubSpot uses to store this data are:

  • Original Source
  • Original Source Drill Down 1
  • Original Source Drill Down 2

In this view, I can easily see the ad groups that generated the leads and their dispositions. This is a great way to make sure your Ad account is performing up to expectations, and to make sure that sales are getting to the leads quickly.

HubSpot Google Ads integration

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