HubSpot vs SalesForce

A Comprehensive Guide:

When comparing HubSpot vs SalesForce, you really need to make two comparisons. HubSPot's CRM and Sales Hub vs SalesForce. CRMs or Customer Relationship Managers are key to managing your prospects and customer's interactions with your company. HubSpot's Sales Hub has the sales or deal pipelines that you can use to manage deal flow.

Both platforms offer powerful tools to help businesses manage their sales processes effectively, but they have distinct features and advantages.

HubSpot vs SalesForce ProTip:

One of the great things about HubSpot is the different Hubs that are offered that work together to create an all-in-one solution. If you are making a decision between HubSpot vs SalesForce, or any CRM/Sales solution, try to use the same platform for both your marketing and sales solution.

In a recent survey by Marketing Charts, marketers said that improving conversion rates from lead to sale was the top priority they were facing. Tracking which lead sources generate the most sales is crucial to success.

Having different sales and marketing platforms makes this especially difficult. Now, in addition to the problem of attributing sales to the ads, content, and campaigns that generated the deal, you'll have platform integration issues to deal with. This rarely works.

  1. HubSpot Pricing vs SalesForce Pricing :

One of the primary considerations for most businesses when choosing a CRM platform is pricing. HubSpot Sales Hub and Salesforce employ different pricing models.

HubSpot Sales Hub: HubSpot is known for its user-friendly pricing structure. They offer a free CRM with basic features to get you started. For more advanced sales capabilities, you can upgrade to their Sales Hub, which starts at around $50 per user per month. The pricing increases with additional features and the number of users, making it a cost-effective choice for small to medium-sized businesses. They also offer a Marketing Hub, Service Hub, and CMS Hub, allowing you to scale your software as your business grows.

Salesforce: Salesforce, on the other hand, is known for its flexibility but also comes with a steeper price tag. The Salesforce Sales Cloud, their CRM offering, starts at approximately $25 per user per month. However, this price does not include many of the advanced features and functionalities that businesses often require. To access those features, you may need to subscribe to more expensive plans, such as the Professional, Enterprise, or Unlimited editions. While Salesforce can be a robust solution for larger enterprises, its pricing can be prohibitive for smaller businesses.

  1. Features and Capabilities:

The features and capabilities of a CRM platform are crucial in determining its suitability for your business. Here's a breakdown of what each CRM offers:

HubSpot Sales Hub: HubSpot's Sales Hub provides a wide range of features for managing your sales process. It offers contact and lead management, email tracking, automation, and a built-in calling system. HubSpot also includes a document library, allowing you to send and track proposals and contracts. What sets HubSpot apart is its deep integration with other HubSpot hubs like Marketing and Service, enabling seamless data sharing and a holistic view of your customer interactions. HubSpot's user-friendly interface is another advantage, making it accessible to teams with varying levels of technical expertise.

Salesforce: Salesforce is renowned for its extensive customization options and robust feature set. It provides advanced lead and opportunity management, workflow automation, analytics, and reporting. Salesforce's AppExchange marketplace offers a plethora of third-party integrations, allowing you to extend its functionality further. However, this level of customization and integration can be complex and may require dedicated admin expertise. Salesforce is often favored by larger enterprises with more complex sales processes and a need for extensive customization.

  1. HubSpot vs SalesForce Ease of Use:

Usability is a critical factor, especially for businesses with diverse teams. Let's compare the ease of use for both platforms:

HubSpot Sales Hub: HubSpot is known for its user-friendly interface. Its intuitive dashboard and clean design make it easy for sales teams to navigate and use without extensive training. HubSpot's all-in-one approach means that everything you need is within reach, simplifying day-to-day tasks. The platform also offers a wealth of educational resources, including certifications and training, to help users get the most out of their CRM.

Salesforce: Salesforce's interface can be more complex, particularly for new users. While it offers extensive customization, this can lead to a steeper learning curve. Salesforce will require additional training and dedicated administrators to optimize its functionality fully. However, for organizations willing to invest in the learning curve, Salesforce's depth of features and customization options can be a significant asset.

  1. Scalability:

Scalability is a critical consideration, especially if your business anticipates growth in the near future.

HubSpot Sales Hub: HubSpot is designed to grow with your business. It offers scalability through its various hubs, allowing you to add Marketing, Service, and CMS functionality as needed. The pricing tiers also accommodate businesses of different sizes and budgets, making it suitable for startups and SMEs looking to scale.

Salesforce: Salesforce is highly scalable and can accommodate the needs of large enterprises with complex sales processes. It provides extensive customization options, making it adaptable to various industries and business models. However, this scalability often comes with a higher price point, making it more suitable for established companies with larger budgets.

  1. HubSpot vs SalesForce Integrations:

The ability to integrate with other tools and software is crucial for streamlining your business processes. Let's explore how each CRM handles integrations:

HubSpot Sales Hub: HubSpot offers a wide range of native integrations, especially within the HubSpot ecosystem. It seamlessly integrates with HubSpot Marketing, Service, and CMS Hubs, providing a comprehensive suite of tools for managing the entire customer journey. Additionally, HubSpot offers a marketplace of third-party integrations, including popular apps like Slack, Zoom, and Mailchimp, ensuring you can connect your CRM to your preferred tools.

Salesforce: Salesforce is renowned for its extensive integration capabilities, thanks to its AppExchange marketplace. With thousands of third-party apps available, you can customize Salesforce to meet your specific needs. However, setting up and managing these integrations may require more technical expertise and potentially additional costs for licensing.


In the battle of HubSpot vs. Salesforce, the right choice is easy. If you're a large organization( 1000 employees or more) with plenty of IT resources to customize and maintain the platform, SalesForce is a viable alternative.

That's us trying to be nice to SalesForce. HubSpot is a much better solution in almost every respect. It's easier to use, not by a little, but by a wide margin. Reports you need an IT person to create in SalesForce can be easily created in minutes in HubSpot. This is true across almost every task a marketing or sales professional might undertake.

Our Choice: HubSpot Sales and Marketing Hubs used together, is the best solution for most organizations.

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